The concept of fast fashion has changed the way people view fashion. In fact, fast fashion has drastically changed the fashion industry and economy in general. Today, the apparel market is considered to be one of the fastest growing markets in the world. People now have clothing for any occasion, from lounging with family and friends to weddings and other special occasions. People generally have clothes for almost everything that comes their way. According to Ariane Slinger, realistically, if some people periodically washed and rationed their clothes properly, they would not need to purchase new apparels for at least five years. Yet, the amounts of clothing they currently have do not stop them from shopping even more.
Fashion changes constantly and so do people. As far as clothing is concerned, it is no secret that everybody wants to be and look trendy. People want to look good and attractive in front of their friends and they also want to twist their fashion prowess when meeting strangers. According to Ariane Slinger, fast fashion manufacturers and retailers are producing clothes that personify the fashion trends and styles of the modern society. They are transforming the original designs of top society brands into their own uniquely mass produced clothing items that are less expensive for consumers and hold a strong cosmetic resemblance.
It is true that most consumers cannot buy clothes from top society brands such as Prada, Louis Vuitton or Gucci. Since most consumers wish to wear clothes made by these brands, this is where fast fashion manufacturers and retailers come in. According to Ariane Slinger, fast fashion manufacturers and retailers produce low-cost basic essential bits and mimics of top society brands. Today, an expensive dress made by a top society brand is no different from a dress made by a fast fashion company. They all look the same to the consumer thereby prompting the consumer to buy the cheap dress.